My A.I. Journey
Here's how I use Gen A.I. in my daily practice. As this tool becomes a critical and disruptive part of our industry, it's crucial to know when –and how– to use it.
Branding, mockup, interior design, signage, UX&UI, apparel and fashion design, illustration.
CLIENTS: MULTIPLE
The projects here represent my take and ethos when using generative A.I.: relevant, useful and playful.
Relevant to the product or project I'm working on.
Useful to define my own or my client's vision.
Playful, because we're creatives, after all.
I've structured these in 2 main sections: projects and mockups. Some projects have relied heavily in using A.I. for creating a final version, or vision, while others have used it only as a support in creating a strong brand or product narrative.
PROJECT
UNDISCLOSED CLIENT, 2025
Award-winning and friends Park&Battery asked me to propose a set of illustrations and overall graphic language for a client that wanted to see how the cities and habitats of the future would look like.
With my experience in illustration, photography and lighting, it became a joyful challenge which resulted in a comprehensive exercise in world-building, fashion, architecture, lighting and characters.
PROJECT
Papito Fashion Label, 2025
As my accessories brand, Papito, grew, I wanted to expand into clothing and fashion. On a limited budget, and with unlimited ideas, I turned to A.I. to explore how can I make my vision come true.
With a strong brand identity and designs that were ready to make an impact in the runway, I started working on colours, textures, fits, models and fabrics.
BRAND MOCKUPS
Brand design is something that has always excited me, usually beyond the provided brief.
A.I. helps me streamline the visualisation process, ensuring that my vision aligns with business needs and how much can I push the creative envelope.
Client: Krosna
Krosna designs and delivers authentic, hands-on Dalmatian experiences.
Client: El Telégrafo
El Telégrafo is a newly-opened bistro bar in Puerto Natales, Patagonia.
Client: Hygge
Hygge is a boutique micro-studio that aims to break the mold when it comes to beauty and skin care.
Client: Various F&B
CREDITS
Creative Direction and AI Art Direction
MIRKO VUKASOVIC MORRISON
