Lights, camera, attraction.

Concept, Art Direction, Production Design

CLIENT: RETINA/TRANSIRIS

This in-house campaign aimed at driving new businesses into the agency's award-winning video production arm for the UK and the US. Alongside copywriter Toby Williams and videographer Thomas Miller, we took it upon ourselves to flesh out a digital and video-first campaign that highlighted the benefits of elevating your content with moving images.

The company needed to produce a campaign, with a focus on video assets, that will promote their award-winning video production department.

The campaign ran across social platforms and website banners, with the potential for email communications and lead generation with existing clients. The main focus was centered around how our video department can augment existing campaigns, and lead further campaigns with editing, shoots, and animation.

My role was to conceptually develop the campaign alongside the copywriter and video manager; plan and execute the photoshoot we would use for the main static assets; define the overall visual style using the agency's guidelines and create a series of deliverables for use in all digital channels.

Turn Action iPhone Social Post Mockup.png

This concept not only utilized our new equipment to create an action-filled video, it also actively showcased that equipment as stars within the video.

A faux ‘behind-the-scenes’ look at a typical Transiris video shoot, coupled with hard-hitting copy and a strong tagline, this concept allowed us to come out of the gate at a run and make a powerful statement about what is possible from the department.