Creativity
remains the same
DELIVERING ANA'S ACE AWARDS CREATIVE CAMPAIGN... FROM HOME
Concept, Art Direction, Production Design, Photography
CLIENT: THE ASSOCIATION OF NATIONAL ADVERTISERS (ANA)
COMPANY: RETINA/TRANSIRIS
In 2021, the ANA faced a challenge that many across the world were also facing: how to adjust their annual offering to a world that was still locked behind doors. For the ANA, this would be their first entirely virtual awards show, and so they turned to us to help them find the positives.
Our team created a campaign around the idea that, while the format of their show had changed, the creativity behind the submissions remained the same.
Together with Superstar Copwriter Toby Williams we explored, with tongue-in-cheek language and bold visuals, the similarities between remote and office work, showing some common bugbears designed to bring a smile to the faces of the creatives, designers, copywriters, and agency folk who see them. This campaign ran from start to finish, through marketing the awards show to DM communication to drive sign-ups, all the way to award wins and winner's galleries.
In addition to delivering ideas to our concept, I managed the production side, delivering all assets for email blasts as well as cross-channel social media paid and organic campaigns. Sourcing images from paid and license-free sources was delegated to me and when we couldn’t find a specific image for a specific tagline, I set up my camera and took it myself, saving the production line time as well as resources.
CREDITS
Copywriter
Videographher/Animator
TOBY WILLIAMS
THOMAS MILLER